carbon footprint

Musk. Gates. Are They Both Wrong?





Robert Wingrove

Principal Consultant / Founder

“My conversations with Gates have been underwhelming tbh” – Elon Musk

At the end of August, Bill Gates pressed ‘post’ on his latest GatesNotes blog article. In the post on travelling and climate change he speaks about the progress of EVs over the last decade and how they are a realistic option for car owners today but states “(batteries will) probably never be a practical solution for things like 18-wheelers…”. Last weekend Twitter user @richardreinariv asked Elon Musk what his opinion was about this declaration, and in typical Elon style he quips a blunt dismissal, “He (Gates) has no clue”. Does he have a point, or has he no clue?

Continue reading “Musk. Gates. Are They Both Wrong?”

net zero by 2050

4 Best Fuel Cell Semi Trucks You Have to See!





Robert Wingrove

Principal Consultant / Founder

“Drayage, is where old trucks go to die”


With the road to class-8 long-haul clean freight currently being paved, what are the different powertrain architecture approaches and how do they compare?

Hydrogen fuel cells claim no reduction in cargo weight, fast-fill times, and uncompromising range when compared with battery-electric trucks.

In the article, Truck Hybridisation—which is better, battery or fuel cell?, I concluded that a hybrid truck with both a battery and a fuel cell is a viable disruptor. In this article, I look deeper into identifying the best sizing of battery and fuel cell to achieve the goal of providing clean freight.

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Truck Hybridisation—which is better, battery or fuel cell?

Why can’t we be friends?




Robert Wingrove

Principal Consultant / Founder

“With a yearly market of more than 2,000,000 heavy-duty trucks, that’s enough pie for everyone.”

This question has been asked for more than thirty years and created many an argument. I’ve lost track of how many times I’ve heard it, and honestly, I’ve grown tired of the polarising discussion. Why can’t we just be friends?

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clean energy technology

Find Out Why People are Lining up to buy The Tesla Semi, Nikola Tre and Peterbilt Model 579EV and What They Don’t Want You to Know.

With Nikola being talked about as the next Tesla and both planning products in the same space, its time see how the trucks stack up and which rig pulls out in front!




Robert Wingrove

Principal Consultant / Founder

The Backstory

“It’s the most movement we’ve seen in the industry in decades”

Battery electric heavy-duty trucks are nothing new, they have been around for more than ten years, but none have reached volume production until the promise of these three stunners. The dream is zero-emissions and low fuel cost with no compromises. A well-suited traction motor and an optimal solution to the cost/range/weight battery trade-off have left the heavy-duty tractor manufacturers on the sidelines of the EV revolution Continue reading “Comparison: Tesla, Nikola & Peterbilt”